By: Kekeli K. Blamey
In the dynamic and creative heart of Accra, Marcus Worthington Lewis, widely recognized as KhalifaofAccra, is making waves in the event industry. As the CEO of Khalis Empire and Co-Founder of the Youth Excellence Awards, he is redefining what it means to be an influencer in Ghana and beyond.
KhalifaofAccra is more than just an influencer; he is a trailblazer with a sharp eye for trends, an exceptional talent for connecting with audiences, and a knack for crafting innovative marketing strategies. Since its inception during the rise of social media, his company, Khalis Empire, has rapidly ascended to become a leading event marketing agency in Ghana, specializing in influencer marketing, brand consultancy, and digital strategy.
From the very beginning, KhalifaofAccra had a clear vision: to leverage social media’s power to build authentic connections between event brands and their audiences. “I recognized the potential of social media early on,” he shares in an exclusive interview with ANC Empire Multimedia. “Ghana has a rich culture and a young, dynamic population. I wanted to create a platform where event companies could engage meaningfully with their audience while promoting our unique Ghanaian identity through events.”
What sets KhalifaofAccra apart is his genuine approach to influencing. He doesn’t just endorse brands; he forges partnerships that truly resonate with his followers. By carefully selecting his collaborations, he ensures that each endorsement aligns with both his values and those of his audience. This authenticity distinguishes him in an industry often characterized by superficiality.
KhalifaofAccra’s influence is best captured by what many refer to as the “Khalifa Effect.” Brands that partner with him frequently see increased engagement, stronger brand loyalty, and a significant boost in sales. His ability to generate excitement around events helps clients achieve their goals efficiently and effectively.
Since 2018, KhalifaofAccra has hosted and promoted numerous events, including major ones like Club Shandy Pool Rave at Milton Hotel in Mile 7 (2018), Youth Excellence Awards at Silver Star Tower (2020), ClubRave (2023), Nocturnals at Club Rave (2023), and All White Ting (Champagne Cruise) at Garage, Heat and Vibes at Kruna Night Club, Chapter 24 at Kruna Night Club, and Galactic Night at Losbabados in Kumasi (2024). He has also played a key role in promoting one of South Africa’s biggest festivals, Afropianofest, among other significant events across Africa.
