By: Kenneth Appiah Bani
GoldBod Jewellery, a subsidiary of the Ghana Gold Board (GoldBod), has announced the appointment of celebrated media personality Kwabena Anokye Adisi, popularly known as Bola Ray, and award-winning actress Joselyn Dumas as its new Brand Ambassadors.
This strategic move aims to promote Ghana’s rich gold heritage and highlight the country’s expertise in crafting authentic and exquisite gold jewellery through world-class artistry and ethical sourcing. With Bola Ray’s charisma and Joselyn Dumas’s elegance, GoldBod Jewellery is poised to reach new heights showcasing the beauty and brilliance of Ghana’s gold ornaments to the world.
Speaking at the unveiling event held at the GoldBod Head Office in Accra, the Chief Executive Officer of GoldBod Jewellery, Mr. Sammy Gyamfi Esq., expressed excitement about the partnership, describing it as a bold step towards projecting Ghanaian craftsmanship in jewellery fabrication for both domestic and international markets.
“Bola Ray and Joselyn Dumas represent excellence and authenticity the very values that define the GoldBod Jewellery brand,” Mr. Gyamfi stated. “Their appointment as brand ambassadors of GoldBod Jewellery marks a major milestone in GoldBod’s mission to promote local value addition to the country’s gold resources.”
Mr. Gyamfi further noted that the collaboration marks the first step towards the realization of President John Dramani Mahama’s vision of making Ghana a leading hub for authentic gold jewellery and ornaments in Africa.
As part of their ambassadorial roles, the two icons will spearhead brand campaigns, media engagements, and public outreach initiatives that spotlight GoldBod’s latest collections of fine gold and diamond jewellery, bespoke ornaments, and refined luxury accessories.
The partnership is expected to leverage the influence of Bola Ray and Joselyn Dumas across media and entertainment platforms to promote the artistry, value, and potential of Ghana’s gold industry to both local and international audiences.
Industry experts have described the collaboration as a significant milestone in strengthening Ghana’s jewellery sector, attracting investment, and advancing the “Made in Ghana” brand as a global symbol of quality, sophistication, and elegance.
